Panelbear is joining forces with Cronitor
Jan 20, 2022
I’m ecstatic to share with you that Panelbear is joining forces with Cronitor!
Cronitor is the world’s leading cronjob monitoring tool. It’s used by 1000s of customers to ensure their mission-critical systems are always up and running.
This is the story of how we got to know each other and how we ended up merging our bootstrapped companies even though we’re separated by a 9-hour timezone difference and a tiny pond.
Why would we do this? Read on!
How we got to know each other
Several years ago I was reading a blog post about two fellow developers and their journey bootstrapping a SaaS company next to their day job. They were solving a technical problem, and built a product out of it.
Their mindset on staying lean and running a calm company resonated with me. I loved seeing a two-person team create an amazing product and turn it into a successful business. This stuff is hard! And they solved it while keeping their sanity.
Those two founders are Shane and August, and the product was Cronitor.
Fast-forward to 2020 and Cronitor had grown from its humble beginnings as a side project into the monitoring tool of choice for thousands of customers. Around that time, they both went full time on it and were looking to build a team.
Meanwhile, I was working as an engineering lead during the day, and was bootstrapping Panelbear on the side. I wrote a blog post about my first rodeo building a company, and somehow my post got the attention of the guys at Cronitor.
Around June 2021 Shane reached out to “get to know each other”. We scheduled a video call, and he pitched me joining their team as their first hire.
We actually talked for a few hours and while the job sounded great, at the time I was more interested in quitting my day job to run my own company.
So I was transparent about my personal goals, they were cool about it, and that was pretty much it.
Going full time on Panelbear
Soon after my conversation with Shane, I went ahead and quit my day job to explore my own ventures.
I pivoted Panelbear towards a more complete frontend monitoring platform - think uptime, status pages, performance monitoring, and all that good stuff.
At my previous team we were running a search engine, and real time monitoring was essential for us to run a reliable service, troubleshoot issues and ensure we ship a great product.
That experience left me a burning desire to simplify developer observability tooling. So I decided to focus on doing that with Panelbear.
Business-wise things were going great. Revenue was still in the very early stages but growing consistently every month, and my customers kept me busy with feature requests and great feedback. So I knew I was on the right track, I just needed to stay in the game.
The reason I wanted to explore running a business solo, was because I wanted a high-degree of autonomy on how I do things and being on the driver's seat about how I spend my time.
Going solo enabled me to do exactly that. Life was good.
The right place, at the right time
Around September 2021, Cronitor became one of my largest customers as they added Panelbear to one of their sites: crontab.guru - if you’ve ever searched on Google for any cron expression, you’ve definitely seen it!
Also, around this time I realized just how massive the challenge I signed up for was by trying to build a full-blown monitoring platform solo. After some months I realized I needed to either cut the product scope, or look for the right co-founder to partner with.
Think about it: Non-trivial infrastructure requirements, 24/7 on-call in which every second of downtime counts, super extensive feature list for larger customers, custom integrations for every popular framework.
Still, all of that is zero guarantee of paying customers. It’s just the entry price for running the business.
I told myself that if the business were to take off, I wouldn't want to be running it completely alone.
So by early December 2021 the timing was absolutely perfect when Shane and August reached out about a “strategic collaboration”, a.k.a. doing business together.
Turns out, they were interested in acquiring Panelbear, and proposed that I join Cronitor as a co-founder to own the frontend monitoring suite of products - I was hooked.
So we began what I’d call “founder dating”. We had lots of talks. Also some tea and coffee. All over video calls.
They’re based in California, and I’m in Germany. That means there’s a 9-hour timezone difference between us if you ignore daylight savings time.
This period was a sneak-peak for how we’d be working together. For over a month, once or twice a week we’d have a video call at 9AM San Francisco time / 6PM Munich time to discuss all sorts of topics.
It was a match! We were like-minded founders, with a similar approach to running a company, facing common technical challenges and a shared vision for how observability tooling should look like.
Plus, we could turn the 9-hour timezone difference into an advantage for our small team: we could have on-call following the sun and make life easier for all of us. During daytime here in Germany, it’s night in California, so we could each handle support and be on-call around the clock without losing sleep.
At that point, it was clear to me that we could build a better product by working together. All while reducing the operational burden for everyone.
I slept a couple of nights over it, and then I decided to go for it.
We had a quick call to celebrate, exchanged some gifs, and kicked off the acquisition process.
So, what does this mean for Panelbear and for Cronitor?
Going forward, I’ll be owning the frontend monitoring product suite at Cronitor and we intend to merge the product features over time.
I’ll continue to run Panelbear, just that now I operate as Cronitor Inc instead of my sole proprietorship. If you send a support email to Panelbear you’d still be talking with me, so in practice little actually changes.
Our roadmap for 2022 is huge, but I’d rather talk after the fact once we’re actually shipping stuff.
But, here’s what’s happening right now:
I’m kicking off the year by launching one of Cronitor’s most requested features: Status Pages - expect an initial release in the coming weeks!
We’re doubling down on building simple & reliable monitoring for every application. So we’re investing heavily into improving our website, documentation and guides to make it incredibly easy for developers to set up monitoring.
Feel free to reach out to me if you have any questions or even if you just want to say hi.
Thanks for reading!
Follow me for the latest posts